Northern Beaches Mums Group
Northern Beaches Mums Group

6 Ways To Market Your Property For Lease

One way to ensure your rentals don’t end up vacant for a long time is to be proactive in marketing them. Advertising rentals is one of the responsibilities property owners or landlords need to do to attract dependable tenants to fill vacant units quickly. 

Learning how to do your own marketing isn’t just a challenge for new landlords. It’s a concern even experienced property owners often think about. Oftentimes, when property owners try to reduce expenses, they just depend on luck to land a tenant. 

However, this practice is counterintuitive for someone who relies on rentals as an income stream. So, if you’re still looking for ways to promote your unit, here are six ways to market your property for lease. 

  1. Work With Professionals

Suppose you’re already busy with other things like maintaining your properties or other personal tasks. A smart thing one could do is delegate your marketing activities by collaborating with professional real estate agents like those from

Having someone with the needed expertise and background can make finding your ideal tenant hassle-free.  It may cost you a bit of money, but the important thing is you have more time to work on tasks with higher urgency and priority while getting the promotional help you need. 

  1. Take Beautiful Pictures Of Your Property

A picture paints a thousand words, says the famous adage, and this is particularly helpful if you’re a landlord looking for the perfect tenant. Beautiful images of your property are an excellent way to entice potential clients to give your house a second look. Attracting the ideal lessor means highlighting the best parts of the property they can enjoy.  

To get this done, collaborate with a professional photographer or a hobbyist you trust to take pictures of your property.  Make sure these pictures are bright and clear and that you spruce up your rentals before taking photographs. Following these steps makes it easier to share them online on websites, email campaigns, or social media posts.  Use these pictures to promote your property online and offline. 

  1. Be Present On Social Media

Social media has become an undeniable part of almost every facet of life.  With half of the world actively participating on various social media platforms, it’s become easier for businesses to reach a broader audience.  

Using social media platforms to market your property is another great idea you can quickly implement. For starters, you can start by creating optimized business profiles with beautiful pictures and relevant descriptions of your property. For more advanced tactics, you can opt to run paid ads or tap different online communities to promote your property.  The key to succeeding in social media marketing is consistently posting and engaging with your potential customers. 

  1. Join Communities

Tapping into your local communities is another way to promote your property for lease. If you have several other properties in the same area, you may want to consider connecting with the local community members in a more profound way.   

One way you can naturally get your listing known is to donate to a local school or sponsor festival activities and hand out brochures during community parades. By supporting community activities, you can gain the trust of people in your area who may be your potential tenants or spread the word to people they know. 

  1. Take Advantage Of Online Listing Portals

Another way to market the property you’re leasing is to take advantage of online listing portals.  There are free online classified and listing sites you can join to get more leads for your property. Try to look for the most popular rental listing sites in your area and put your property up in those spaces.  

Typically, these sites can also market your place for a small amount of money. If you feel that your property listing isn’t doing that well, you may want to inquire with these online listing portals so they can help you market your property. 

  1. Go Old School With Word-Of-Mouth Marketing

Offline marketing is still a powerful means to do promotions.  One can do this by tapping friends, family, and other business contacts to get the word out that you have a property for rent. Word-of-mouth marketing is still powerful as the people who’ll be referring you should be able to vouch for your integrity and professionalism. 

One last but classic way to make it known that a property is up for lease is by putting up signs.

It’s All Up To You

Marketing one’s property is a challenge both new and seasoned landlords experience. To ensure you reach as many people as possible, try to combine offline and online marketing strategies as suggested above. 

Keep in mind that no matter how professional and snazzy your write-ups and images are, it’s the quality of service you provide your tenants that would profoundly influence your business reputation. So, when marketing your rental property, make sure you underpromise and over-deliver.