This Friday, wearing bright pink lipstick can help to save someone’s life.
Breast cancer is the most commonly diagnosed cancer in Australia. In 2021 alone, it is estimated that 19,866 women and 164 men in Australia will be diagnosed with breast cancer. That equates to 1 in 7 women being diagnosed with breast cancer in their lifetime.
Charity Pink Hope exists to help women and men understand their family risk, and if their family is at risk, allow them to do the necessary tests to help prevent these common cancers and/ or taken actions against them. Angelina Jolie for example famously had a double maceotcmy and removed her ovaries when she discovered that she and her family carried the BRCA1 gene which often led to hereditary breast cancer. She also has a family history of Ovarian cancer.
Between the celebrity actions and messages from charities such as Pink Hope, more women and men are realising the importance of understanding their hereditary risk.
Beck is a 40-year-old Australian who has a strong family history of several types of cancer. She underwent genetic testing and found she carried the BRCA gene. She chose to have a mastectomy to reduce her risk of breast cancer, from 80% to 0%.
#BrightPinkLipStickDay is an annual day that is designed to encourage Australians to facilitate conversations around their own health, especially around hereditary cancers.
By joining in, fundraising, or just wearing your favourite pink lipstick and sharing it on social media, you will help to share the message.
This Friday the 17th of September, please wear your bright pink lipstick and start the conversation with the people closest to you.
Pink Hope has also just released a range of inclusive, vegan luxury Pink Hope lipsticks which are available to be purchased through the Pink Hope online shop. All proceeds will go towards the charity.