If you have a passion for flowers and you wish to create a rewarding business which helps thousands to mark special occasions then floristry is where you are headed. Setting up a business like this is no mean feat, and in order to be successful you have to be passionate about what you are doing. There is much more to this than passion of course but if you don’t love the industry then you will struggle to find the success which you are looking for.
The beauty of this kind of business is that you can start off small and build, and here are some tips on getting started.
Knowing Your Craft
The first step here is to study, and truly understand the world of flowers. Learning about where flowers come from, seasons, arranging and the logistics of getting flowers is critical. If you visit Pearsons School of Floristry you will see just how much there is to learn about this industry, and this is absolutely the best place for you to get started.
Work experience is essential to this world, and you should have at least 1 year of working in a florist before you decide to get started with your own business. There is only so much that a course can teach you and learning on the job is critical to your eventual success. It may be frustrating to still be working when you want to start your own business, but investing this time now will be absolutely worthwhile in the long run.
Marketing Your Business
This is potentially one of the most seasonal businesses on the planet, and as each major event comes around you have to know how to position yourself. Florists need to be ready for days like Valentines, they have to be stocked up for Christmas and they need to have a clear idea of what is required of them as the year goes on. This is fundamental to the success of your florist.
One of the most important factors of working as a florist is the understanding of relationships and what they mean to your business. It is critical that you have the business acumen and the confidence to find the best suppliers, get the best prices and form solid relationships for the future.
The reason why passion is so critical for this industry is that you need to be able to get over the obstacles that are presented to you. Mistakes will happen in every single business, including floristry, and you should be prepared to move past them and learn from them. A missed delivery, a wrong order, cash flow problems, all of this issues are to be expected. When they happen, are you the type of person who is resilient enough to keep going? Because you will have to be.
This is a great business idea which will always form a critical component of the world around us, after all, everyone loves flowers.