Northern Beaches Mums Group
Northern Beaches Mums Group

The revolutionary Australian concept that has made healthy and sustainable products more accessible for everyday Australians

Healthy and sustainable products often come with a hefty price tag, which can deter people from being able to make a healthy change for themselves and the environment.

The founders of the new shopping concept Wholesome Market wanted to change that and 10 months ago they launched a concept that has saved Australians $300,000 so far.

“I was born in Australia to immigrant parents and saw first-hand the difficulty and expense of accessing healthy food, especially for low-income families,” says Jerry Li, co-founder.

“Building a socially conscious, business with purpose and breaking down those barriers, has been a life-long dream for both of us,” adds Alene Sullivan, co-founder.

So how does it work?

Wholesome Market is a revolutionary concept that was born out of the belief that nutritious and natural high-quality products should not be exclusive. 

Jerry and Alene worked out that by operating as a membership model, they can pass on major discounts to members, allowing them to get 15-50% off their desired products. 

“Members have saved around $35 each time they shop with us, amounting to around $385 per year,” says Sullivan.

There are over 200 brands and 3000 products to choose from. Shoppers get free carbon-neutral delivery straight to their door when you spend $79 or more.

Additionally, sustainability is ingrained in everything they do as a company. Which is why they commit to 100% carbon neutral shipping and packing all our parcels in 100% post-consumer recyclable or reusable materials.

But that’s not all, they also donate to Australian’s in need

“For every new paid member, we donate a free membership to an Australian in need. We have also partnered with OzHarvest to address hunger and health education at the root and we donate the equivalent of five healthy meals to vulnerable Australians on behalf of every paid member,” adds Jerry Li.

Categories include healthy snacks, pantry items, vitamins and supplements, bath and body, babies and kids, non-toxic & sustainable home and Organic, gluten-free, keto, paleo, non-GMO and vegan are all catered for.

Happy shopping!