by Lucy Mitchell
Running a business as a full-time mom can be a tough task. From keeping up with the family’s requests to fulfilling household obligations, it often feels like there’s not enough time in the day to do everything you need to do.
With that being the case, the idea of creating a successful business while being a mother is something that not many would want to add to their plate. However, for the more ambitious among us, it can be tempting to create a profitable venture while juggling motherhood.
This begs the question: is it possible to do both, and successfully? The good news is that moms can juggle both family life and a successful business. That said, building such a life won’t be easy—it’ll require dedication, proper planning, and a good offering to multitask successfully.
In order to build a proper business, it’s essential to create a brand that your customer base would resonate with. This can be as hard as picking a good offering, but with the right messaging and tools, it’s possible to achieve this feat.
So without further ado, moms, here are some branding tips to give your business a competitive edge in today’s market. Let’s jump right into it!
Invest in a Dedicated Business Line
One way moms can manage their household and brand-building duties is by investing in the right tools to handle both categories.
In particular, inbound phone numbers like 1300 numbers from Teleca are beneficial as they make it easy for you to delegate incoming inquiries to dedicated customer support staff, freeing up your time to address more urgent matters.
And even if you don’t have the capacity to hire staff yet, there are still reasons why owning an inbound phone number can help significantly boost the scale and brand of your business.
For one, this business line carries significant weight on its own. These communication tools not only elevate your business’s scale of operations, but they also cement your brand’s legitimacy by giving customers and callers the impression that you’re an established entity.
This is, largely, a matter of perception. 1300 numbers (or the inbound phone numbers of your respective country) are often associated with big corporations and established organisations. Using it for your own company can subconsciously instil trust in your brand as a result.
But beyond that, these numbers also offer a lot of features that make day-to-day operations easier and more convenient for busy moms. For instance, this tool has a built-in dashboard that lets you observe customer behaviour, giving you the insights to make smarter marketing campaigns or customer success experiences.
Furthermore, this inbound tool can be configured to route callers to specific departments or team members in your business. This ensures that inquiries get redirected to the right people, keeping your me-time uninterrupted while still keeping the wheels churning for your business.
Build a Clear and Relatable Brand Story
Another way you can boost your brand as a mom is by creating a relatable brand story. Many customers are willing to connect with and buy from small businesses, especially if they offer a good product that has a relatable and genuine backstory behind it.
As a mom, you can put your experiences forward and try to integrate them into your brand story.
For instance, if you’re promoting a homemade pastries business, then you can say that the recipes you’re using for your cakes and pastries have been passed down for generations, starting from your great-great-grandmother—something along those lines!
When people see the human behind the brand, they’ll instinctually value what you bring to the table and are more than likely to have a slice of your offering.
Your messaging doesn’t have to be grandiose or corporate-like. By being a genuine person and showcasing that in your brand’s messaging, you can build a business that’s memorable and trustworthy.
Display Social Proof
Another effective way to strengthen your brand is by showcasing social proof on your website, storefront, or social media page. Customers feel more at ease when they see that the business they’re dealing with has real people vouching for its quality. This is especially the case for small and growing businesses like yours.
When there’s legitimate social proof that these customers can see, whether from third-party review websites or pictures and media of happy people holding your product, then this could make them lean towards buying the product. Even just a single person raving about your product or service can have a big impact on getting leads for your business.
If you want to display social proof on your business effectively, then consider collecting testimonials from your customers and featuring their feedback on your platform. You can also incentivise customers to tag your business and say something good about it, whether by giving them a discount or a free add-on to their purchase.
In doing these things, you’ll expand your business’s reach and potentially gather a pool of interested customers to support your business.
Market Your Brand Strategically
Trust is foundational to a successful marketing campaign. Once you’ve established your brand story and built trust through social proof, the next step is to market your business with intention.
Strategic marketing isn’t merely about getting the word out about your business across all social media platforms under the sun. It’s about being selective with your marketing budget and method to reach and resonate with your target audience directly.
Unless you’re fortunate, you won’t stumble upon your winning strategy right away. It often takes a bit of testing, such as trying different platforms and A/B testing marketing ads, to see what actually brings in customers or sparks positive word of mouth.
When you market effectively, you can keep your business booming, helping fund your family’s needs and your business’s survival. As this is the case, it’s crucial to adopt strategies that you think can give your business a fighting chance for survival while still balancing it out with the cost.
You can achieve this through several ways, from promoting your business online to getting physical ads posted across your local community. Whichever strategy you choose to adopt, ensure that it’s aligned with your long-term business goals.
With steady effort, you can build your business’s reputation and be a go-to business for a loyal base of customers. In turn, this can give your business a good chance to survive in its respective market.
Be an Excellent Communicator
To build a successful business, it’s crucial to always see to it that your customers’ needs are met in every step of the buying journey. This starts by being prompt and timely in your communications with them.
Whenever a customer sends an inquiry to your business, whether it’s to check product availability or ask about an order’s status, aim to respond in a quick, respectful, and clear manner. This communication style shows that you mean business, which can naturally boost their confidence in your brand and increase their likelihood to follow through with a purchase.
If you’re handling a team, then ensure that you also promote a culture of openness and clear communication with them. You should also build a system where they must follow communication standards when handling suppliers, customers, and clientele.
When your whole team communicates professionally, the customers will feel more satisfied with the interaction with your business. This, in turn, reliably boosts your brand’s reputation.
We hope that we’ve given you enough insights on how to build a successful business and brand as a mompreneur. All the best in scaling your venture!