Most D2C brands are always looking for ways to attract and retain customers. One such factor that helps them in increasing their product’s visibility is choosing a safe and sturdy packaging material. However, your brand can also increase the visibility of its products with the help of custom packaging. Read on to learn how you can enhance your product packaging.
Prioritise Product Safety
The primary purpose of packaging is the protection of the product. This is why you should always choose the packaging boxes that can keep your products safe during shipping and shelving. There are different packaging materials that you can choose from based on your product’s fragility. Here are a few material options that you should consider when choosing the packaging boxes for your products:
- Paperboard
Paperboard is one of the eco-friendly materials that can be used to ship lightweight and non-fragile items. Paperboard packaging can keep the products safe from external factors to a minimum level. Boxes made of paperboard can be customised in different styles such as pillow boxes as per your brand’s needs.
- Cardboard
Brands often use cardboard boxes as they can keep the products protected from external factors to a certain level. This material is lightweight, cost-effective, and sustainable. Gable boxes and tuck boxes are mostly made of cardboard packaging.
- Corrugated Cardboard
Corrugated cardboard is another sustainable option that brands are using to pack their products. This material offers a strong flute sandwiched between two cardboard sheets. Brands can choose various types of flutes as per the product’s fragility and shipping distance. Get custom mailer boxes for shipping in corrugated cardboard material to keep your products safe during shipping and shelving.
- Rigid
Rigid is a very sturdy material that brands often use for high-end products like jewellery and apparel. There are different box styles that you can use for rigid boxes such as hinged-lid, magnetic boxes, and drawer-style boxes. Rigid boxes can keep the product protected against external factors such as pressure, water, dust, etc. to an optimum level.
- Plastic
There are different types of plastic packaging that brands can use to keep their products safe and fresh. Mylar bags are made from stretched PET plastic and can keep products fresh for a very long time. Bioplastics are being used more by brands to emit less carbon footprint and save the environment. You can choose plastic packaging like Mylars to increase the shelf life of your products.
Customise Your Boxes
Packaging that is both functional and aesthetically pleasing attracts customers. This is why brands are always looking for ways to introduce custom packaging to their customers. With a focus on providing a memorable unboxing experience to the customers, brands choose various styles, sizes, and colours for their boxes. Here are a few ways you can enhance the packaging:
- Use Attractive Designs
Beautiful designs attract more customers and you should research the market to see how your competitors are designing their packaging boxes. These days the brands are focusing on sustainable and minimalistic designs combined. Less use of ink on packaging not only gives the boxes an attractive feature but is also a cost-effective and sustainable solution. You can also choose rustic typography on your packaging boxes to stand apart from the competition.
- Choose Functional Styles
There are various packaging styles available in the market that brands are using to attract customers. Each style has something unique to offer while serving its primary purpose; keeping the product safe.
You can choose artistic styles for your boxes to stand apart from the competition. Some of these styles include open-door boxes, pyramid boxes, sleeve and tray boxes, and more. Choose these styles to enhance the visibility of your products among other brands.
- Pick Vivid Colours
Colours play an important role in attracting customers. There are many colour options available that you can choose for your product packaging. However, choosing shades that are more aligned with your brand’s image is more likely to appeal to a wide range of customers and create a robust brand identity. Some colours that you can try are ice blue, brown, red, yellow, lilac, etc.
- Select Visually Appealing Finishes
Finishes enhance the overall look of your packaging boxes and make them more appealing to the customers. Brands use different finishes to enhance the packaging’s look and stand apart from other brands. You can choose matte finish on your packaging boxes to give these boxes a sophisticated look. Moreover, to give a rainbow look to your packaging boxes when light falls on them at certain angles you can use holographic finish.
Add Custom Inserts
When you are shipping your products internationally it is important to add inserts in the packaging. Doing so, you can ensure that your products will reach the customers safely. However, that is not the only use of inserts. You can also use inserts when you want to add more than one product or give a refined look to the packaging boxes. There are many inserts that you can use for your brand and some of these are:
- EVA Foam
EVA foam offers great cushioning properties and brands often use this foam as inserts in their packaging boxes. You can get this foam in different sizes and shapes as per your products’ dimensions and structure. Most of the time, brands use black EVA foam for a luxurious look. However, with the help of acrylic paints, the foam can get different colours.
- Cardboard
Cardboard inserts are another common material that brands use to keep the products separated and safe during shipping. Mostly used in bakery boxes, these inserts keep the cookies and muffins separate in their compartments. You can customise the cardboard inserts in different ways such as to fit a wrist watch inside the box, brands often use the cardboard insert.
- Fabric
Fabric is not a primary insert that can protect the products from external factors but it is used in high-end products to give them a royal look. Most brands use velvet or silk fabric inside the boxes to give a luxurious look to their products. This insert is mostly used in jewellery products like necklaces and bracelets.
Choose Functional Aesthetic Product Packaging
Pack and ship your products in sturdy packaging and use customisations such as designs, colours, inserts and finishes to increase the visual appeal of your product. Customising your packaging boxes can help your brand stand apart from the competition.