A new global microdrink sensation and hydration platform backed by tennis superstar Novak Djokovic has just launched in Australia. The waterdrop® range launched in Australia on the 15 February 2023 and can be purchased via www.waterdrop.com.au
waterdrop® Microdrinks are cubes full of superb ingredients, vitamins and flavour – ready to add to your bottle of water making hydration fun and tasty. A healthy alternative to sugary drinks in plastic bottles, the cubes are 100 per cent sugar-free, made from real plant and fruit extracts and come in a wide range of options from sweet to herbal to match mood and desires.
waterdrop® also recently launched a sports hydration range in the waterdrop® Microlyte category: a new hydration-boosting cube that contains five electrolytes and nine vitamins. Unlike traditional sports drinks, waterdrop® Microlyte is naturally flavoured, includes no sugar or caffeine, and eliminates can and bottle waste.
Australian waterdrop® CEO Paul Sprokkreeff said, “We are thrilled to introduce waterdrop® to Australia. With Australians focussing so much on health and sustainability, waterdrop® is committed to encouraging consumers to drink more water for better health. We are also determined to reduce plastic consumption and CO2 emissions as part of our mission to improve the planet.”
waterdrop® recently announced 2023 Australian Open champion, Novak Djokovic, as global ambassador and investor in the business.
“Becoming an athlete doesn’t just rely on talent and training, but also on the choices you make for your body,” said the World Number One. “I had to unlock many different spheres of knowledge and apply them to my everyday life. A healthy lifestyle includes proper hydration with no concessions on environmental impact.”
Djokovic said he was also on a mission to get rid of all the plastic bottles currently on the world tennis tour.
“I believe that by working together, we can make a real difference and get rid of all the bottles used on the tour. I have made the decision to take responsibility for my choices as an athlete, as a public figure and also as a father to stop promoting the use of any of these pre-filled beverages.”
About waterdrop®
“Our mission is to encourage you to drink more water so you can live a healthier, longer and more sustainable life,” according to Martin Murray, Founder and CEO of waterdrop®
The fast-growing hydration brand based in Vienna, Austria, has been shaking up the beverage industry since 2016 with its innovative waterdrop® Microdrink and global hydration platform. The company’s aim is to encourage people to drink more water in a more sustainable way. Its sugar-free, naturally flavoured cubes, which dissolve in water and have been enriched with natural fruits, plants, and vitamins, have been praised by consumers for their hydration-boosting properties.
waterdrop® significantly reduces plastic use and CO2 emissions. The saving in plastic compared to traditional bottled drinks is achieved through the individual recyclable packaging of each cube. The plastic contained in a single cap of a traditional bottle is equivalent to 10 microdrinks.
In partnership with Plastic Bank, waterdrop® pledges to collect one plastic bottle for every 12-pack sold, meaning consumers can not only drink more sustainably, but they can also support waterdrop’s cause for a better future for the environment.
Since launching six years ago, the company has grown its market to more than 2 million online customers. It currently employs over 300 employees, is listed in more than 20,000 retail outlets and operates more than 40 stores in Europe, the US and Singapore. For more information visit www.waterdrop.com