Christmas is coming, and Northern Beaches families are already starting to think about what to buy, where to go, what to do and how to make the most of the festive season.

This year, Northern Beaches Mums is bringing together local businesses, products, experiences and services in our Christmas & New Year, New You Guide 2026 — helping mums discover great local ideas throughout the Christmas season and into the New Year. Could your business be part of it?

CHRISTMAS ON THE NORTHERN BEACHES

Christmas is one of the biggest times of the year for local businesses.

From finding the perfect present and booking Christmas celebrations to keeping the kids entertained during the school holidays, mums are looking for ideas, inspiration and local businesses they can trust.

Our Christmas section will showcase businesses that can help Northern Beaches families shop, celebrate, eat, play, relax and enjoy the holiday season.

Put Your Business Where Local Mums Are Looking

Northern Beaches Mums connects thousands of local mums and families with the businesses, services, activities and experiences that make family life easier and more enjoyable.

Being featured in our Christmas Guide gives your business the opportunity to be discovered by a highly relevant local audience at a time when people are actively researching, planning and spending.

Whether you’re selling the perfect Christmas gift, running a school holiday activity, offering festive dining or helping families create special memories, this is your chance to get in front of them.

Why Advertise in the Christmas Guide?

• Reach Local Mums at the Right Time – Get your business in front of Northern Beaches families who are actively looking for Christmas ideas, gifts, activities and experiences.
• Showcase Your Christmas Offering – Highlight your Christmas products, gift ideas, special offers, festive menus, events, experiences or holiday activities.
• Help Mums Discover Something Local – Become part of a useful local resource mums can turn to when they’re looking for something special.
• Turn Inspiration Into Action – Give mums a reason to visit, shop, book, dine, attend, enquire or make a purchase.
• Stand Out During the Festive Season – Christmas is a crowded marketplace. Being featured puts your business in front of local families while they’re making their Christmas plans.

Great Christmas Guide Fits Include

• Christmas Gifts – Gift shops, toys, books, florists, homewares, fashion, beauty, jewellery, specialty retailers and unique local gift ideas.
• Family Fun & School Holidays – Kids’ activities, entertainment, attractions, workshops, camps, holiday programs and family experiences.
• Festive Dining & Celebrations – Restaurants, cafés, catering, Christmas functions, party venues, festive dining and New Year’s Eve experiences.
• Christmas Photography – Christmas mini sessions, family photography, beach sessions and festive photo experiences.
• Beauty & Self-Care – Beauty treatments, hair, skincare, spas, massage and other services perfect for busy mums who deserve a little Christmas pampering.

• Local Experiences & Services – If Northern Beaches families could enjoy, buy, book or benefit from your business over Christmas or the school holidays, we’d love to hear from you.

NEW YEAR, NEW YOU

Then Christmas is over… the decorations come down, the kids eventually go back to school and suddenly everyone starts thinking:

“Right… what do I want to change this year?”

The New Year brings a completely different mindset.

It’s the time when mums start thinking about getting organised, looking after themselves, getting fitter, trying something new, improving their finances, refreshing their home, changing their routine or simply making more time for themselves.

Our New Year, New You section will inspire mums to start the year feeling motivated, refreshed and ready for what’s ahead.

Is Your Business Part of Someone’s New Year?

If your business can help mums feel better, look better, get organised, learn something new, achieve a goal or simply make life easier, this is your opportunity to be discovered.

New Year, New You Businesses Could Include:

• Health & Fitness – Gyms, personal trainers, Pilates, yoga, swimming, sports, fitness programs and other ways to get moving in the New Year.
• Health & Nutrition – Nutritionists, healthy eating, meal services, cooking classes and businesses helping families develop healthier habits.
• Beauty & Wellness – Spas, massage, skincare, beauty treatments, hair, wellness retreats and businesses helping mums feel refreshed and renewed.
• Lifestyle & Personal Development – Coaches, courses, workshops, hobbies, creative experiences and businesses helping people learn something new or achieve a personal goal.
• Home & Organisation – Decluttering, organising, cleaning, interiors, home improvements and services that help families start the year feeling more organised.
• Money & Finances – Financial services, mortgage brokers, accountants, financial education and businesses helping families get their finances in order for the year ahead.
• Family & Lifestyle – Activities, experiences and services that help families spend more quality time together and make the most of the year ahead.

Give Mums a Reason to Start the Year With You

The New Year is a time when people are actively looking for new ideas, new experiences, new routines and new ways to improve their lives. If your business can be part of that journey, we’d love to include you.

TWO SEASONS. ONE LOCAL GUIDE.

From Christmas shopping and family fun to New Year goals and a fresh start, our 2026 guide will give Northern Beaches mums ideas and inspiration for the festive season and beyond.

Could your business be one of the businesses they discover?

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The Campaign

Booking Deadline: 5:00 pm, Friday, October 30

Put Your Brand Front and Center

Choose the Advertising Package That Fits Your Goals

ESSENTIAL PACKAGE — $199 + GST Perfect for businesses wanting a strong presence in the Guide, showcasing your products, services, or experiences to families planning to make the celebration special.	FEATURED PACKAGE — $299 + GST Put your business in the spotlight and connect with families actively planning the perfect celebration. Stand out, get noticed, and make a bigger impact.	PREMIUM PACKAGE — $449 + GST Showcase your business to families with priority placement, standout features, and maximum impact, ensuring your products, services, or experiences are the first choice this special day.
Your listing will be featured on our website throughout the celebration, including: • Business name • Business description • 2 Business categories • Phone Number • Email address • Website link • Social Media links • Location • Call-to-Action campaign • 3-4 High-quality Images The Guide is promoted across multiple channels, giving all participating businesses premium visibility:   • Guide featured on the NBM website • A Guide-focused EDM sent to our mailing list • Weekly newsletter inclusion highlighting the Guide • Social media promotion of the Guide across NBM’s FB Page, FB Groups, FB Channels, Instagram, TikTok, and LinkedIn	Includes everything in the Essential Package, PLUS exclusive promotional extras:  • Newsletter Ad A featured spot in our weekly newsletter delivered to over 11,000 engaged subscribers. • Social Media Bundle Your business is featured individually across multiple platforms: – Facebook page post – Instagram post or reel – Instagram story highlight • The Wave Magazine Feature A quarter-page feature in The Wave, our digital magazine.	Includes everything in the Essential Package, PLUS exclusive premium promotions: • Prime Spot Your business will be featured in one of the top prime positions on the Guide page (first-come, first-served – once the top spots are filled, placement will follow the booking order) • Website Side Square Banner Ad for your business Your business is featured individually across multiple platforms: – Facebook page post – Facebook group post – Instagram post – Instagram reel – Instagram story highlight • The Wave Magazine Feature A half-page feature in The Wave, our digital magazine.

Sample Advert

CandleXchange

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Our Christmas and New Year Guide 2026 shared and promoted to NBMs Facebook Page, Facebook Groups, Facebook Channel, Instagram, and TikTok:

• Northern Beaches Mums Facebook Page – 22,564 likes
• Northern Beaches Mums Facebook Group – 32,027 members
• Northern Beaches Kids Classifieds Facebook Group – 19,510 members
• Northern Beaches Noticeboard Facebook Group – 18,413 members
• Northern Beaches Business Mums Facebook Group – 3,517 members
• Northern Beaches Mums Instagram – 7,978 followers

To see a sample of our previous guides,
here is a link to our successfully launched Christmas & New Year Guide 2025 – 26

Don’t miss out! Submit your listing for the Christmas & New Year Guide on or before the 5th of November! We look forward to featuring your business in our 2025-2026 Christmas & New Year Guide!

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Thank you for your support and we hope to continue doing business with you in the near future.

Please contact us if you would like any further information or get a copy of our current Media Kit.