Northern Beaches Mums Group
Northern Beaches Mums Group

Business in the Spotlight: I Choose Me

Hi, I’m Ashley the owner of I Choose Me – a wife, a busy mum of 3 and a local on the beautiful Northern Beaches. 

I Choose Me is an online fashion store that was born out of a desire to give busy women the clothing, tips, tricks and tools to define their own unique style and to help them feel confident and beautiful in what they wear every day.

We are an online store primarily for busy mums, run by busy mums but we strongly believe that fashion shouldn’t be fast-moving; we want to slow down and make conscious fashion decisions by buying less, choosing well and making it last. At I Choose Me, you will find a carefully curated collection of pieces that can be mixed and matched and will take you from school drop off, to work and on to date night. As well as providing you with styling tips, how-to’s and a range of tools to help you style your I Choose Me pieces over and over again.

OFFER: get 2 tee’s for $100

Some info on the Tees:

  • They are ethically manufactured
  • They are 100% cotton
  • Sizes XS-XXL
  • $5 from the sale of every tee goes to Endometriosis Australia. 

These are automatic discounts so will go through with no code needed. 

For any other products on the website, use code NBM for 15% off.