Northern Beaches Mums Group
Northern Beaches Mums Group

A Gentle Reminder to Care: LVLY and Care Bears Promote Mental Health Awareness

LVLY Partners with Care Bears to spread mental health awareness with limited edition gift packs.

In a time of rising disconnection, depression, and anxiety, Australian flower and gifting company LVLY has partnered with Care Bears™ to promote sending “bear hugs” through a special collaboration. This initiative aims to raise awareness about mental health and the importance of connecting with our emotions for both children and adults.

“This nostalgic collaboration is for everyone – children, adults, friends, and family,” said LVLY Co-Founder Hannah Spilva. “It’s about sending a message to say ‘I’m here for you, I’m thinking of you, I’m in your corner.'”

A Collaboration Steeped in Emotional Literacy

The partnership between LVLY and Care Bears is a natural fit. Care Bears, created in the early 1980s, were designed to teach children about embracing and expressing their feelings. Each bear’s iconic belly badge represents a different emotion or attribute, such as love (Cheer Bear), friendship, courage, and cheerfulness.

“Care Bears have always been about spreading love, kindness, and compassion,” said Kristy Miall, Director of International Marketing at Cloudco Entertainment. “This unique collaboration allows us to bring that mission to life in a meaningful way.”

These limited-edition gift boxes are more than just presents; they’re a way to send a hug to loved ones, regardless of distance.

LVLY: Committed to Connecting People

LVLY’s mission aligns perfectly with this initiative. “LVLY has always been about connecting people during times of need, love, and support,” said Hannah Spilva. “The beauty of this collaboration is that Care Bears spans multiple generations. They are the perfect vehicle to gently prompt conversations about feelings with someone you love or might be concerned about.”

Limited Edition Care Bear Bundles Available Now

Each LVLY x Care Bears bundle includes a Care Bear, a greeting card a Care Bar bio card, and a free cookie (for the first 250 purchases). These bundles are available for a limited time only at https://www.lvly.com.au/


About LVLY

LVLY (pronounced lovely) was established in 2015 with the goal of connecting loved ones and brightening their days. This core purpose is at the heart of LVLY’s success in Australia. They are the sole flower and gifting company in the country with complete national control over the customer experience.

About Cloudco Entertainment

Cloudco Entertainment, formerly American Greetings Entertainment, is a family and children’s entertainment company that owns iconic brands like Care Bears™. They create multi-platform entertainment franchises and offer a wide range of consumer products that immerse fans in their favourite characters.

About Care Bears™

Introduced in 1982, Care Bears are some of the most beloved children’s characters globally. These lovable bears from Care-a-Lot inspire fans of all ages to have fun, share, and care. With over 40 years of heartwarming adventures, Care Bears remain a relevant force in today’s entertainment landscape.